Source: http://www.totalsoccerblog.com/2012/08/05/abby-wambach-us-soccer-and-brand-loyalty/
Friday, August 10, 2012
Abby Wambach, US soccer and brand loyalty
It is no secret that major corporate brands have for years sponsored sports team, from basketball to volleyball to soccer. �Sponsorship is a way for a brad seeking exposure to a larger audience and for stars or teams to bring in revenue. �But wow important is brand loyalty when it comes to sports when there [...]
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