To maximize the marketability of the world's greatest athletes, a logo is apparently necessary. Michael Jordan, Roger Federer and Tiger Woods all have one and last year, Leo Messi unveiled his superhero style mark. Now, at the age of 20, Neymar has one to call his own.
Advertising agency Loducca came up with the design, which seems less likely to inspire a comic book than Messi's. It "unites strength and elegance" by combining Neymar Jr.'s initials and his shirt number (11). And it probably took all of 18 seconds to create. Easy money for Loducca and it will probably lead to easy money for Neymar.
Source: http://sports.yahoo.com/blogs/soccer-dirty-tackle/leo-messi-neymar-now-own-logo-181540409--sow.html
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